For three years we worked inside some of the world's largest F&B manufacturers, names like Synthite, Mane, and McCormick. Not selling them software. Sitting with their teams, learning how the work really runs.
Everytime,thesamethingswerebroken.
About Datadivr
Three years shoulder-to-shoulder with F&B manufacturers. LabGenie is what we learned, turned into a product.
Where this comes from
Food is the oldest technology. For ten thousand years, civilization ran on fire, salt, and fermentation.
Then it industrialized. Craft became a supply chain measured in batches, recipes, certificates, and tolerances.
Today a single shipment can carry a forty-page quality document: limits, methods, signatures, exceptions.
Anindustrythisprecisestillrunsonspreadsheetsandemail.
Our story
For three years we worked inside some of the world's largest F&B manufacturers, names like Synthite, Mane, and McCormick. Not selling them software. Sitting with their teams, learning how the work really runs.
Everytime,thesamethingswerebroken.
Quality, drowning in certificates of analysis.
Sales, chasing spec approvals through endless email.
Procurement, deciding on data already out of date.
Threedepartments.Threesetsofspreadsheets.Noneofthemtalking.
We built workarounds. Better dashboards, smarter reports. They helped. They never solved it.
Theproblemwasneverthedata.Itwastheworkthatsurroundsit.
The repetitive, manual layer between your ERP and the decisions your team has to make every day. Nobody had built that layer for F&B.
Sowebuiltit.
LabGenie was shaped on plant floors, in QC labs, and at sales desks. Never in a boardroom.
We'renotadaptingAItoamarketwejustfound.We'reshippingthesystemwealreadylearnedtobuildbyhand.
What we built
LabGenie can, because it has read ten thousand of them. One agent that reads your quality documents and checks them against every raw-material, internal, and customer requirement, in minutes instead of days.
Does batch PA-2261 meet Kraft's outgoing spec for paprika oleoresin?
Yes. All 14 parameters pass. Color and moisture sit within limits; one test method differs from spec and is flagged for sign-off.
Mission
Threeyearsofdomainfluency,turnedintoAIdonerightandkeptsafeonyourowndata.Westartwherethepainissharpestforeverymanufacturer:qualityandsales.
Vision
Oneend-to-endoperatingsystemforF&B.Everystationonasingleplatformthatalreadyspeaksyourlanguage,soyoucanretirethegenericAItoolsthatneverunderstoodthework.
What we believe
We speak moisture, total ash, curcumin, and quality-document checking precisely. Specificity is trust; vagueness reads as not understanding the problem.
Every match and every flag is traceable to the spec that produced it. The agent demonstrates its reasoning instead of asking you to take it on faith.
The product was shaped on real plant floors, against real documents, with the QA, sales, and procurement teams who run on it.
Checking that once took days now lands in minutes. We measure ourselves by the work the floor no longer has to do by hand.
From services to product
3 years
partnering with F&B ingredient manufacturers
Food & beverage
the vertical we work across, not a single niche
Days to minutes
to check a batch's quality documents
The team

Founder & CEO
Pioneered Dataiku's India presence and led product marketing at RapidMiner and Dataiku before founding Datadivr.

Lead Platform Engineer
Architect behind every LabGenie deployment in production, from the Synthite RFP Matcher to ShelfSmart. Owns the agent infrastructure.

Head of Operations
A decade of US experience in AI, product, and consulting across CPG, retail, pharma, and financial services.

Forward-Deployed Engineer
AI engineer and startup builder. Founding engineer across mobility and commerce startups, MVP to launch.

Strategy & GTM
Runs strategic operations and go-to-market from the founder's office — the link between customers and product priorities.
Walk the platform that checks your specs in minutes, or talk to us about putting it on your floor.